Interview on the HiPP Organic Seal

The trend towards organic produce is booming. But is organic food really a guarantee for healthy nutrition? From chocolate to crisps, nowadays, as long as it complies with the legal requirements, it can be called an organic product.

Prof. Dr. Claus Hipp has influenced organic farming in Germany like no one else. He would like to explain, in greater detail, the difference between standard organic products and HiPP Organic Quality

You hold your own Organic Seal. Why?

C. Hipp: First of all, it comes from a long-standing tradition. We started the practice of organic farming over 50 years ago. At that time, organic farming was not a major issue. We went against the flow and promoted organic farming with total conviction. We thus set new standard in the quality of baby food. These quality policies are taken into consideration in the choice of soil, planting and processing, and is present in every HiPP organic jar.

But the EU organic product logo also represents quality, does it not?

C. Hipp: Of course. The EU Organic Farming Regulation is a good thing. It bans the use of chemical and synthetic sprays and fertiliser, genetic engineering in plants, artificial colours and preservatives, and flavouring and flavour enhancers.

Is it then still necessary to use a separate organic product seal?

C. Hipp: Absolutely. The standard organic logo is good and important. However, it does not cover the testing of the quality of organic products after they are grown. Pollutants in the air, in the soil or from neighbouring fields can still contaminate the fruit, vegetable or grain that has been planted. Accordingly, the provisions allow a very low quantity of pesticides in baby food. Not so with HiPP. We strive for much lower values than the law requires. That means, we do not allow these residues and therefore carry out complete quality tests at the highest technological level. Only perfect organic goods are bottled in jars and receive the Organic Seal.

The HiPP Organic Seal represents the highest standard of purity. How is it possible to achieve this today?

C. Hipp: First we take soil samples to establish whether a certain field is eligible. We have already exclusively contracted the most suitable cultivation areas for different types of vegetables many years ago. Over many decades, we have acquired special knowledge on rotating crops. We also support the organic farmers during cultivation and work closely with them. Later, on delivery, we only accept the products when they have fulfilled the strict HiPP purity requirements in our lab tests.

How far does your control of harmful substances go?

C. Hipp: We test for over 1,000 harmful substances, which is significantly more than required by law. What you buy in one of our jars has gone through more than 260 tests. We are definitely stricter than the law requires. With our sensitive measuring technology, we are able to detect a single grain of salt in a 25m swimming pool. HiPP has voluntarily imposed extremely strict standards with regards to all currently known harmful substances and impurities. However, a valuable contribution towards purity comes, of course, from the organic farmers themselves. They know our uncompromising position for decades. We are jointly committed to providing the highest quality, right from the start.