Simultaneous to the first industrial production of baby food, Georg Hipp started with the cultivation of fruit and vegetables on natural soils and without the use of chemicals in 1956. Impressed by the idea of the Swiss pioneer, Dr. Hans Müller, the founder of organic-biological farming, he now had one goal: to produce healthy and tasty baby food from organic raw materials.
The family-owned Ehrensberg farm near Pfaffenhofen then converted to organic production. Son Claus and his two brtohers, Georg and Paulus, took over the management in 1967 and developed the idea of organic farming further.
As a pioneer of organic farming, Claus Hipp travelled from farmer to farmer himself to engage in the difficult task of raising awareness. Gradually, he managed to convince the farmers of his idea, and he managed to build up a network of organic farm contractors.