Interview with Claus Hipp

By conviction: milk formulae in organic quality

The name HiPP first brings to mind jars of baby food. When was HiPP’s milk formula first made available?

Claus Hipp: Not many people know that we have been producing milk formulae for over 40 years. For over 18 years we have been able to offer milk formulae in organic quality. And, of course, mothers can expect the same care here in the production as they are used to in the jars of organic baby food.

Why do you use organic milk?

Claus Hipp: As milk is the most important ingredient in infant milk, where the original milk comes from and how the cows were fed play an important role for us. Our milk cows are kept in appropriate conditions according to the species and graze only on grass, hay and grain from their own farm. Genetically modified food in the food chain is generally excluded in organic farms.

Organic quality is not only good for our products, but also – by not using chemical sprays – a contribution towards protecting the environment. An environment in which our children are growing up.

Why has HiPP decided on organic quality also for milk formulae?

Claus Hipp: Focusing on babies is a big responsibility. In accordance with our 50 years of organic tradition, we decided to also use strictly controlled organic milk in milk formulae. Of course this is somewhat more expensive than regular milk. That may put off other manufacturers, but I can assure you: it’s worth it.